Burger Joint Case Study Example | Topics and Well Written Essays - 1000 words

Burger Joint - Case Study ExampleThe stove which in the beginning started aside at Baldwin Park has now assumed cult status and generates revenues in millions. Adored by celebrities and the masses alike, the fat, juicy perfect burgers find their way into celebrations and have satisfied hungers for decades now.This is the radio jingle which close to Californians would probably remember more accurately than the national anthem. property can add wonders to even the near basic denote. The delicious burgers churned out by the chain can speak more than any advertisements.Started off in an Era of Post War development, the chain finds its humble beginnings in the dreams of the young couple get to and Esther, both from the Military background. After they met at a common workplace, chevy and Esther not only effectuate companionship but also the perfect commercial enterprise partners in each other. While Esther was grounded, gentle and calm, beset was the Maverick, going by his guts to reach out to new avenues. She managed the accounts, while Harry took care of everything including Quality and the logistics.The synders found a partner and the much needed funds to fuel their business in Charles Noddin who invested a sum of $5000.However the business relations between the two associates soured and they decided to split ways soon afterwards when Harry insisted on keeping the price low and busting fictional character while Charles wanted to fix the practical and commonly followed route of increasing profits through cost cutting and price increase. Harry was stubborn in his ways and detested listening to others when he thought he was right-hence the store remained self-governing hence forth under his regime. The chain under the synders thrived on a system which ran on 3 simple words-Quality, cleanliness and Service. Harry was determined to bring in the best in all 3. And hence the tooshie were baked fresh everyday the store personals always had a smile to sha re, and the open kitchen was visibly bran-new and span. And thats how the burgers found themselves staying on par, if not surging ahead of the competition. While the competition was busy franchising, In N out maintained a strict decree in maintaining it as a family owned business. This helped the chain maintain quality. And when it came to quality, Harry had got his formula right-He insisted on using only the best bits of the tomatoes and discarding the rest. He selected the best quality beef himself, and got in touch with suppliers frequently to maintain the best standards. There had to be perfection in every step that constituted the making of a Burger. This was the sole secret to the beginnings of the enormous success his cosmos was to become. As freshness and quality became the Mantras, only the freshest meat, potatoes and buns found their way into the kitchens. The chain diverted advertising funds towards increasing quality. This in turn led to increasing word of mouth publici ty which worked better than churning out print and television ads.The Synders were not shy of exploring- and hence they found lifelong friends, business rivals and advisers in the Karchers, who were to own the entrepreneurial success-Jr carls. Both the synders and the Karchers believed in creating their own