Analyse a company and introduce a new product Essay

Analyse a political party and introduce a new produce - Essay ExampleThe external environmental factors or the macro factors include uncontrollable factors such as the Political, Economic, Social, Technological, Legal and Environmental factors (Porter, 2008, p.221). Ford should pay pixilated attention to these factors while formulating demarcation in domestic as well as foreign countries. The company is likely to adopt focused target trade strategy by targeting the 21-50 age group people having middle to income living in the urban cities. Introduction A marketing designing is a large part of an overall business plan. A well structured marketing strategy is the base of a well-written marketing plan (Westwood, 2002, p.3). A marketing plan includes a list of several actions. Without a sound strategic establishment marketing plan is ineffective. A good marketing plan is important in business as it helps to control the overall business and helps the business to steer towards proce eds. The purpose of a marketing plan is to set the direction for a business in order to promote it. Moreover, a well-written marketing plan helps to build a customer base and determine opportunities in order to make profit (Csb, 2011, p.63). Ford Motor Company is an American multinational automaker headquartered in Dearborn. The organization was founded in the year 1903. The organization used to sell commercial vehicles and automobiles under(a) the brand name of Ford and luxury cars under the brand name Lincoln. Employee strength of this organization is more than 164,000. The aim and objective of Ford motor company is to sell automobiles and make the customers satisfied. Moreover, they tend to make profit for all the stakeholders. Therefore, they can provide jobs for thousands of workers. Qualified and standard young and middle aged people are the significant eligible customers of Ford motor company. It is worlds third largest automobile company operating in US, Europe and the cou ntries of Asia Pacific. boot Statement Mission statement of a company contains the aims and value of an organization. The mission statement of Ford Motor Company is that the organization is a global and diverse family with a prodigious heritage. The organization has passionately committed to offering outstanding goods and services (Ford, 2013, p.1). Financial Statement A fiscal statement is a recognized record of financial activities of a business. For an organization or business enterprise, all the appropriate financial information is used to present in a structured formulation in order to make people easily understand are called as financial statement (Palepu, 2007, p.6). A financial statement offers different kind of financial information to the investors and creditors. It helps them to evaluate the financial stability and performance of an organization. Ford Motor Company has reported a pre-tax profit of 1.7 billion US dollar in 2012. In 2012 the sales of Ford Motor Company w ent up by 7% comparing to the year 2011. Total 1.14 million vehicles have been sold. The US sales number in 2012 was 2,250,165 (Finance, 2013, p.1). The Financial Statement for Ford Motor Company in the year 2012 has been highlighted below. Income Statement (Finance, 2013,